What a stupid idea. Who is the marketing guru who decided it would be a good idea to promote the upcoming Princess Diana movie by putting a billboard right outside the tunnel in Paris where she died in a tragic car accident in 1997.

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One of Diana's close friends says “It is a terrible intrusion into her memory, not to mention the lives of her sons, whose feelings are often forgotten in these stories". No word yet if the billboard will be taken down. The movie, “Diana”, stars Naomi Watts and opens across the U.S. on November 1st.