The Jelly Belly Candy Company has been a leading name in the industry for over 100 years, but in the past few has found even more success with jelly bean flavors including buttered popcorn, toasted marshmallow and even bubble gum. But now a new and even more groundbreaking flavor is hitting the USA: Beer!

Jelly Belly debuted Draft Beer as its newest flavor in select markets last week and the candy rapidly sold out.

"Believe it or not, our fans have been asking about a beer jelly bean for years," said Rob Swaigen, Jelly Belly’s vice president of marketing, "It took a few years to perfect, but we think we got it right. The recipe includes top secret ingredients, but I can tell you it contains no alcohol."

While that detail has some disappointed, many have taken to social media to announce their enthusiasm about the new bite-size treat, with comments including "It's about time!", "Weirdly good" and even "Foamy goodness".

And if you can't find America's newest candy sensation in a store near you, Jelly Belly's entire line can be ordered on line at jellybelly.com.