No doubt the hottest commercial on TV today is Geico Insurance Company's 'Happier Than A Camel On Hump Day' ad. But what about the people who made it? How did they come up with the idea? And what's it like to have written a line that just about everybody in the USA is impersonating?

The ad is the brainchild of Sean Riley, creative director at The Martin Agency, one of the country's largest advertising firms. The commercial was produced by Molly Souter. Oh, and one more little bit of hump day trivia. The Geico camel has an official name! It's Caleb.