The extremely successful  "Pay Your Age Day" promotion backfired on Build-A-Bear. At 11:30 am. the stuffed animal retailer took to social media to halt the sale in several stores. Due to safety concerns Build-A-Bear sent a tweet saying "Urgent Alert: Per local authorities, we cannot accept additional Guests at our locations due to crowd safety concerns. We have closed lines in our stores. We understand some Guests are disappointed and we will reach out directly as soon as possible.".

Many angry parents took to social media to complain about the situation. One parent said,

 "not being able to supply the demand on pay-your-age day is bad. making kids have to attend and being turned away at the door is disgusting. #promofail #PayYourAge #buildabear #angryparent"

There are many parents that are upset, and Twitter is full of angry tweets. All you have to do is look up the hashtag #buildabear. Build-A-Bear sent out $15 vouchers to people who signed up for the promotion. Did you experience the Build-A-Bear Pay Your Age Day? Tell us about your experience in the comments below!