Anyone who ever scrolls through the occasional Business Insider article knows that disruptors — companies that enter a marketplace and change the way people do business — don’t stay disruptors for very long. Take an organization like Uber. For years, Uber was the scrappy little underdog, a technology startup that used technology to upend the established taxi market. In the past few years, however, Uber has gone from the underdog to the dominant player, the company that other technology startups are looking to take down. Success breeds imitation, and imitation breeds improvement.