"Duck Dynasty" is the hottest show on the A&E Network and it focuses on a Louisiana family. Season 3 begins tonight (Feb. 27) and it's expected to be as popular as ever.

Phil Robertson of from Vivian, Louisiana is the patriarch of the family who now lives in the Monroe area where they run their multi-million dollar empire Duck Commander selling duck calls.

Phil Robertson says there were seven children in his family and money was scarce and very early on, hunting became an important part of his life.

As a high-school athlete, Phil was All-State in football, baseball, and track which afforded him the opportunity to attend Louisiana Tech University on a football scholarship. There, he played first string quarterback ahead of Terry Bradshaw. Phil's been quoted as saying "Terry went for the bucks, and I chased after the ducks."

Are you tuning in tonight? Let us know in the comment section!

Watch the trailer for Duck Dynasty's Season 3