I was playing on Facebook earlier today... And one of my friends posted this story to her Facebook account.

And, at first, I thought maybe it was a joke of some kind. Or one of those pesky interet rumors.

But no, it seems Old Spice has traded Isaiah Mustafa in for Fabio.

There's even a website, NewOldSpiceGuyFabio.com, that sends us to commercials with Fabio pitching Old Spice.

Now who's going to sell "I Can't Believe It's Not Butter?"

Take a look at the commercials: