While the Black Eyed Peas are on a bit of a hiatus, singer Fergie is getting her ferg on by doing other things, like launch her third fragrance with Avon. This one is called Viva.

In the promo pic, Fergalicious looks hot in a black bodysuit and white coat. She's also extra blonde, moreso than usual.

In the video she talks about the meaning behind the scent's name, saying, "It means life and to live."

Her key fragrance tip? She always sprays her scent in her hair. Her style mantra? She fearlessly plays with the masculine and feminine side of personality. Instead of running from her boyish side, she embraces it.

PopCrushers, do you want to get a whiff of Fergie's latest perfume venture?

Watch Fergie Talk About Her Viva Fragrance