Snack giant Frito-Lay announced Friday plans to roll out chocolate covered potato chips for sale next week.

According to the company, Lay's Wavy Original Potato Chips Dipped in Milk Chocolate will retail for $3.49 for a 5-ounce bag, will be available for a limited time only and will be sold only at Target stores.

However, Frito Lay marketeers also said that if the choco-chips are a major hit, they could become permanent.