Contact Us

Is Microwave Popcorn a Thing of the Past?

popcorn
popcorn

Once microwave popcorn came out, it was amazing that it was so easy to make. Put it in the microwave and in 3 minutes, bam! Instant snack! However, something is even easier than microwave popcorn, which is making the old snack obsolete.

Let’s clarify this, people are still eating popcorn as much as ever. You see popcorn used to be made over a fire, then it was conveniently packaged to be made on the stove in a aluminum and foil package (Jiffy Pop anyone?) The stove version gave way to the Microwave popcorn, which was a logical step. So what they heck? How is it that popcorn is as popular as it ever was, but fewer bags of popcorn are being sold?

Let us credit American laziness for this one. Those who enjoy popcorn, are too lazy to make it, because it takes too much effort. After all, you have to get the package out of the box, get the package out of the plastic, open a microwave, lay it flat in said microwave, then close the door and let is pop for 3 minutes. After all of that work, you still have to carefully open the bag, and let it cool down.

So what is so much easier than microwave popcorn?

Ready-made popcorn.

Apparently, ready-made popcorn is seeing a huge sales growth in the U.S. In the past year, microwave popcorn has grown 0.84%. Popcorn that’s already popped has grown 11.9%.

Orville Redenbacher, brand leader, Colleen Bailey, “Microwave popcorn was all about convenience, having only to wait three minutes to get warm, delicious popcorn. As times changed, the definition of convenience has changed.”

An industry analyst took that even further. She says Americans love already-popped popcorn because, “You don’t have to take the extra step of opening the box, opening the wrapper, [and] hoping you have the skill to watch it so you don’t ruin [it].”

More from 96.5 KVKI

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your points and personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account with your Facebook account, just click on the account activation button below. You will maintain your existing profile and VIP program points. After you do this, you will be able to always log in to http://965kvki.com using your Facebook account.

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

Register on 96.5 KVKI quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a Member? Sign Up Here.

Sign up for an account to comment, share your thoughts, and earn points to get great prizes.

Register on 96.5 KVKI quickly by logging in with your Facebook account. It's just as secure, and no password to remember!