Men want to look nice and now they are turning to women and traditional female products to find ways to look better.

Guys are getting into makeup and grooming more than ever. Last year, men spent around $2.5 billion on skincare and cosmetics. And more than $5 billion was spent on men's grooming products in the United States in 2012, more than double the $2.4 billion the guys spent back in 1997.