New Foot Locker Ad: Mike Tyson Returns Evander Holyfield’s Ear (Video)
It’s part of one of the most controversial TV ads to come along in quite a while. In Foot Locker’s new ‘Week of Greatness’ campaign, former heavyweight foes Mike Tyson and Evander Holyfield become friends, after Tyson returns the portion of Holyfield’s ear he bit off in their infamous 1997 bout. But there’s more…
The video pitch also features ex-NBA star Dennis Rodman moving to North Korea and NFL legend Brett Favre mulling over another comeback attempt.
Edgy and tasteless? Or cutting edge marketing? Take a look and you decide.