Imagine you’re part of the marketing team whose job it is to create an ad campaign for this one! Hyundai is set to release a new car that runs on, well...poop. And human poop, at that.

Yes, Hyundai is about to unveil an experimental vehicle that’s powered by feces. They’ve discovered that specially-treated waste can be used to power an amazing new type of fuel cell in the car.

According to company scientists, water is separated from sewage, leaving 'bio-solids' behind. Those solids are then piped into airless tanks and exposed to microbes, creating a methane gas that can be used to fuel a vehicle.

The vehicle is called the Hyundai Tucson FCEV and, as one company scientist put it, "This car smells like money!"