As a relative newcomer to Shreveport/Bossier, this is my first year to experience the magic of Operation Santa Claus.  At least it seems like magic.  Each day bags of toys magically show up and fill the halls here at the Townsquare Media studios on Westport Avenue in Shreveport.

The magic comes from the real-life efforts of the Shreveport Police and Fire Departments and the generosity of people just like you.  It's Operation Santa Claus (OSC) and it's been making kids smile for over 30 years.  Since 1984 OSC has collected and distributed toys to thousands of needy kids at Christmastime.

Our studios serve as the distribution center for OSC, and we have the privilege of seeing Shreveport Firefighter Calvin Baker parcel out toys for each child that is part of this year's campaign.  He's here every day with other Firefighters and, sometimes, his entire family.  Calvin is the President of Operation Santa Claus and it's obvious that this is a labor of love for him.

There's still time for you to help out this year.  It's easy.  Just take new, unwrapped toys or cash to any Citizens National Bank or Brookshire’s location or you can call the OSC Hotline at 318-773-GIFT (4438).