A television ad featuring Pamela Anderson has been banned in the United Kingdom for being 'sexist and degrading to women'.

The ad for web hosting service Crazy Domains features the 45-year-old former “Baywatch” star as a company boss holding a meeting full of men with the help of a female assistant. It then cuts to a dream sequence where one of the men fantasizes about Anderson and the assistant dancing in gold bikinis and splashing around in cream. When the man snaps out of the fantasy, he stares at the female assistant’s cleavage as she pours him coffee.

England's Advertising Standards Authority banned the raunchy ad after complaints from viewers. The ad, they said, is 'likely to cause serious offense to some viewers on the basis that it was sexist and degrading to women.' They also referred to the commercial as 'obscene and gratuitous'.

Parent company Dreamscape Networks countered that the dream sequence was neither 'gratuitous or pornographic'.

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