Actor Samuel L. Jackson was being interviewed by veteran Los Angeles TV reporter Sam Rubin about his soon to be released movie, 'Robocop'. That's when Rubin made the mistake of asking Jackson about his recent Super Bowl commercial. One problem: Jackson didn't do a Super Bowl ad. Laurence Fishburne (The Matrix) did.

And Jackson squeezes the poor reporter for every ounce of apology he can. Warning: If your squirm factor is not high, do not watch this video!