Santa Claus usually comes down the chimney. But a mall in Palm Beach Gardens decided to have Santa go rope climbing!

The idea kind of backfired.

Santa made it over the ledge and onto the rope.

But less than half way down, his beard somehow became entangled on the rope.

So there's Santa... Struggling on a rope in front of shoppers and kids. Does anyone try to help? No!

The PA announcer starts saying "Come on, make some noise to help Santa!" and starts singing!

Luckily, Santa made it down safely. And will stick to chimneys from now on!

Watch the action unfold: