This girl's (now ex) boyfriend sent her a list of "rules" to follow while attending a music festival. Pretty sure that's one of many reasons he's now an ex.
The answer to your first question is: Yes! They did it on purpose!
A church in Albuquerque, New Mexico launched their college ministry and soon became a viral hit. It was the talk of the school campus and beyond. And all because of a great, big WTF sign.