As part of a promotion for its grand opening this past weekend, a 99-cent store near Houston, Texas offered the deal of a lifetime to its first nine customers: 99-cent flat-screen TVs.

The '99 Cents Only' store of Katy, Texas had dozens of folks lined up before midnight and from there the crowd only grew. Their coveted prize: A 40 inch Westinghouse flat screen television on sale for, you guessed it, 99 cents. In addition, the store passed out raffle tickets to the other people in line for a chance to win a tenth TV and numerous other prizes.

There are more than 300 '99 Cents Only' stores across the US in Texas, Arizona, Nevada and California.