How often do you wash your jeans? After you wear them once? Or, maybe you wash them right about the time that they could walk by themselves. Apparently, according to the CEO of Levi's, never is a good time to wash them. 

Chip Bergh is the CEO of Levi's and he says that never washing your jeans is the best way to break them in because jeans get better and better in time. He also says that not washing them helps the environment because it saves water and energy.

He says, quote, "I know that sounds totally disgusting, I know it does.  But believe me, it can be done.  You can spot clean it, [then] air dry it, and it's fine.  I have yet to get a skin disease or anything else."

Ummm...yeah. GROSS!

Let us know what you think and leave your comments below.

{via Jezebel}