Ed Sheeran has a love for Heinz Ketchup unlike anyone else!

After reaching out to Heinz online with an idea for a TV commercial, that idea is now a reality and a commercial for Heinz Ketchup starring Ed Sheeran! The video posted on YouTube has Ed dining in the 'Super Posh Restaurant' on a 'farm-to-table blah blah blah, posh and fancy blah blah blah, with a side of blah blah blah' meal that is missing one thing, Heinz Ketchup.

That's when Ed pulls out his very own bottle from is backpack!

Three weeks ago on National Ketchup Day (June 5th), Ed Sheeran and Heinz debuted the 'perfect' product: Edchup! It's Heinz Ketchup with a twist. The product is the same, but the labeling is a bit different. Edchup replaces ketchup and the tomato has glasses and red hair. The limited edition bottle has since sold out.

Ed's love for Heinz Ketchup runs much much deeper with him because he has a tattoo of the Heinz Ketchup on his arm!


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Ed Sheeran has a ketchup tattoo. Somebody tell me how to feel about this.

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