So, in addition to being extremely funny and popular and having a TV how that's a huge hit, Ellen DeGeneres now has the number one cell phone app in the USA, called 'Head's Up'.

'Head's Up' is a game that Ellen plays with her celebrity guests and it's pretty simple: Just get your partner to say the secret word. For older readers, sort of a cross between Groucho's 'You Bet Your Life' and 'Password'. And like most things Ellen touches these days, it's very, very funny. And in this case, turning to gold.