Buc-ee’s Lawsuits Add Twist as Ruston Opening Nears

Buc-ee’s still has not opened a location in Louisiana, but the company is already in the headlines for something else: a federal trademark lawsuit filed February 18, 2026, in Ohio.  

Buc-ee’s claims the Mickey’s convenience store chain rolled out a moose logo and red badge branding that is too close to Buc-ee’s famous beaver, and could confuse customers. 

What’s Happening in the Ohio Case 

Reports say Buc-ee’s is suing Coles IP Holdings, the company behind Mickey’s, arguing the rebrand creates a false association with Buc-ee’s. The suit seeks to stop use of the logo and related branding, and asks the court to cancel Mickey’s trademark registrations. 

Why This Matters for Louisiana 

When a brand becomes a road trip destination, the mascot is not just cute, it is the front door to the whole business. That matters for Louisiana because Ruston is positioned to become the first Buc-ee’s stop for plenty of drivers from Shreveport-Bossier heading east on I-20. 

READ MORE: Louisiana Homeowners Need to be Doing This

Here are a few others we found 

Buc-ee’s has a track record of going to court over names, mascots, and logo “look-alikes”: 

• Choke Canyon (Texas): A jury sided with Buc-ee’s in May 2018 in a dispute over a grinning alligator logo. 
• “Frio Beaver” (Texas): A lawsuit filed in 2014 ended after the other business agreed to stop using the beaver branding, and the case was dismissed. 
• “Chicks” (Bryan, Texas): A 2013 lawsuit accused a competitor of copying Buc-ee’s concept and trade dress. 
• “Bukys” (Texas): A 2021 case alleged confusingly similar branding and name choices. 
• Super Fuels (North Texas): Buc-ee’s sued in January 2025, arguing a cartoon dog logo was too similar. 
• Duckees (Missouri): Buc-ee’s sued in November 2024, and later reporting says it was settled and dismissed in 2025. 
• Barc-ee’s (Missouri): Buc-ee’s sued in March 2025 over the name and branding, and Barc-ee’s later closed. 
• Bucky’s (Nebraska): Reporting says a judge threw out a Buc-ee’s trademark suit in 2018. 

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Mascots and big, bold logo badges are everywhere, especially for food and convenience brands. If you are building a brand around a character, a quick trademark check and a professional opinion can save a painful rebrand later.