Mars Inc. Now Considering Changing The Image Of Uncle Ben’s
Could it be the world is finally waking up and seeing the ugly truth about racism and having discussions to find a solution?
A spokesperson sent in a statement via email,
As a global brand, we know we have a responsibility to take a stand in helping to put an end to racial bias and injustices. We recognize that one way we can do this is by evolving the Uncle Ben’s brand, including its visual brand identity.
I am excited about the change because it was long overdue! Let's continue to have the conversation so we can always push the envelope to bring change.
To the parent company of Cream of Wheat... You're now on the clock!