Uh Oh! Target Offers ‘Manatee’ Size Dresses For Larger Women

The latest example occurred this week when consumer advocate Susan Clemens was shopping on Target's website and noticed something odd: The same style of dress in the exact same color was labeled differently depending on the size. The name of the color on the plus-size version was descriptive, and not in a flattering way. A dress for regular size women came in the color 'heather gray', but in plus-sizes, the same dress came in the color 'manatee gray'! Hardly complimentary...and hardly smart marketing.