Fruit and Vegetable Prices Will Jump Soon

Get ready, Shreveport-Bossier shoppers: your greens are about to cost you more green!

The cost of fresh food (produce, fruits and vegetables) is expected to jump in price within the next few months because of a three-year drought in California.

According to Timothy Richards, an agribusiness professor at the Arizona State University W.P. Carey School of Business, lettuce will increase at least 34 percent a head. Avocados will increase 28 percent, while broccoli jumps 22 percent.

Richards admits the price bump, especially for lettuce, likely won't impact actual sales figures.

"People are the least price-sensitive when it comes to those items, and they’re willing to pay what it takes to get them,” said Richards. “It’s hard to make a salad without lettuce.”

Tell us in the poll below if you're less likely to buy fresh fruit and vegetables due to the price increase.

[via The Wall Street Journal]