George Lucas Bringing His Museum (And Rare ‘Star Wars’ Art) to L.A.
When you have as much money as George Lucas has (a number we common peasants can scarcely imagine, a secret number, known only to those of the one percent’s one percent), simple luxury begins to lose its luster. You can only pay so many Ukrainian models to hand-feed you grapes and gently fan you with palm fronds before it all gets a little tired, at which point a person starts looking for more meaningful ways to spend their money. Philanthropy was born from this impulse, and branding-obsessed Lucas has found the perfect act of humanitarianism that also befits his planet-sized ego: founding a museum in which his creations of Star Wars can be displayed for all the world, and then slapping his name on it.