Want To Smell Like Your MacBook?
A group of artists, called the Greatest Hits, has bottled the smell of newly opened Apple Products for an upcoming exhibition in Melbourne, Australia. As news of their project has spread online, many have expressed great disappointment that the scent will not be available for personal use.
Doug Aamoth at TIME wrote: “Looks like it’s back to rubbing Apple product packaging all over your neck, huh?” Yet, others are more hopeful that one day we too will be able douse ourselves in ‘Eau de MacBook Pro.’ Chris Matyszczyk at CNET wrote: “I feel sure, though, if enough fragrant fanboys were to pester the creators, it would soon be for sale at an Apple store near you. For $120 a bottle—small size.”
But you may be wondering, how did these artists capture this scent in the first place? Well, they certainly didn’t do it on their own.
Greatest Hits enlisted the help of Air Aroma, “a pioneering scent solutions company” that helps “companies implement scent marketing as part of their overall branding strategy.” The artists—Gavin Bell, Jarrah de Kuijer, and Simon McGinn—sent an unopened MacBook Pro to Air Aroma’s lab in France, where professional perfume makers analyzed and recreated the fragrance of the newly opened computer.
“The scent created for Greatest Hits encompasses the smell of the plastic wrap covering the box, printed ink on the cardboard, the smell of paper and plastic components within the box and of course the aluminum laptop which has come straight from the factory where it was assembled in China,” wrote the company.
And according to Air Aroma, “Apple fans will certainly recognize this smell.” (They will?)
As we mentioned before, the fragrance is not currently available for personal use. However, if you are really desperate to breathe in the scent of a just-out-of-the-box Apple computer you have a few options. You could buy yourself a new Apple product and spend some time savoring the sweet smell wafting out of the box. You could go to Australia, where the fragrance will be dispersed through the air at the “De Facto Standard” exhibition. Or, you may just have to follow Matyszcyk’s advice and pester the creators to the sell the product commercially.