Victoria’s Secret for Teens?
How would you like to see your 14-year old daughter wearing underwear that says "Call me" or "Wild"? I don't know about you, but these undergarments would be quickly
tossed in the trash burned in the backyard fire pit while my wife would be taking our daughter out for a granny panties shopping trip.
This all centers around Victoria’s Secret latest campaign called “Bright Young Things”, their Spring Break collection - all of which seemed to marketed toward teens. And you can bet on it that parents are none too happy. Then, miraculously, the collection appears to have vanished....all within the month of it's launch.
So how did all of this start? The CFO of Limited Brands (which owns Victoria’s Secret) discussed the upcoming line at a conference.
“When somebody’s 15 or 16 years old, what do they want to be?” he asked. “They want to be older, and they want to be cool like the girl in college, and that’s part of the magic of what we do at Pink.”
That went over like a lead balloon, where parents outrage is being expressed that they are not ok with their children being sexualized, so much so that there is a petition online to remove the products completely at Change.org.
So how does Victoria's Secret defend itself?
“PINK is a brand for college-aged women. Despite recent rumors, we have no plans to introduce a collection for younger women. ‘Bright Young Things’ was a slogan used in conjunction with the college spring break tradition.”
We hear you, but we aren't buying it...literally and figuratively.